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Use internal pages to tell me about specific services or products you offer. When you're telling me about them, make sure to focus on my needs - I'm interested in what I can get, not what you have.
When you’re writing these pages, think about me – why have I come here, and what’s in it for me if I stay?
“Keep testimonials short, directly related to the rest of the page, and always attributable to someone.”
- Terry J Doe (Sameco Ltd)
• Benefit #1
• Offer or Promotion #1
• Promise #1
• Guarantee #1
• Brand #1
• What matters most to me?
• Give me links to related pages
• Make it easy for me to read your list
• Keep the bullets simple
• Show me keywords I searched for